Google Ads with Matze

EINFACH MIT MATZE · ENGLISH PRACTICAL COURSE

Google Ads with Matze

Plan, check and evaluate your first search campaign

A campaign planning pack with search intent, ad drafts, budget scenarios, a measurement plan, launch checks and an evaluation of fictional test data.

Buy for US$79Buy for €79Buy for £79

Written digital download · unconditional 60-day money-back guarantee

Matze plans a search campaign at his desk

Plan before paying for clicks.

Self-employed people with a clear offer and a working landing page who want to prepare a limited search campaign.

Follow the fictional Cycle Point workshop from a clear enquiry goal through search intent, honest ad copy, budget scenarios, measurement tests and a documented launch decision. Complete the course offline without buying advertising.

1 · Define and draft2 · Calculate and test3 · Evaluate and decide

What you receive

Six written lessons with exercises and worked answers, a 9-page coursebook, a 10-page workbook with 51 fillable fields, offline HTML companion, five practice files, templates and a final project.

Twelve search terms

Distinguish service enquiries, self-help searches and uncertain intent. Justify exclusions instead of copying a long list.

Budget and evaluation

Calculate costs per enquiry and job, handle zero results correctly and compare contribution after advertising.

Launch checks

Draft five headlines and two descriptions, define the measurement event and document three tests with observed evidence.

Written self-study; no videos, coaching, certificate or campaign management. Advertising spend and software are not included. No guaranteed clicks, sales or profits. Independent course, not affiliated with or endorsed by Google.

Try a course exercise

200 clicks cost 240. Eight enquiries become two jobs, each contributing 90 before ads. Calculate cost per enquiry, cost per job and contribution after advertising.

Compare the worked answer

Cost per enquiry: 240/8 = 30. Cost per job: 240/2 = 120. Contribution after ads: 2×90−240 = −60, before further excluded costs. Eight enquiries do not by themselves make the test profitable.

Your six lessons

  1. 01 · What should a click accomplish?
    Define a measurable action and check the landing page.
  2. 02 · Search intent and exclusions
    Separate suitable service searches from unrelated visits.
  3. 03 · Write ads you can substantiate
    Create independently useful ad components that fit the destination.
  4. 04 · Separate budget from profitability
    Calculate a test and understand average daily budgets.
  5. 05 · Measure and review before launch
    Test the intended event and document a launch decision.
  6. 06 · Evaluate without flattering the numbers
    Separate observations, hypotheses and the next action.

Suggested pace: 25–45 minutes per lesson plus your project. Attempt each exercise before comparing the worked answer.

Before you buy

Browser and spreadsheet software. Offline exercises require no advertising spend. Real deployment requires a Google Ads account, permissions, billing details and a suitable website. Tracking and consent must fit your actual setup. Advertising spend, software, advice and campaign management are not included.

Must I launch a real campaign?

No. A complete offline campaign pack and analysis are valid results. Live advertising requires separate authorisation, setup and spending.

Does the course set up tracking for my website?

No. You receive a measurement plan and test cases. Actual implementation and consent requirements depend on your website; use current official guidance and qualified help where needed.

How do I use the download?

Extract the ZIP, read START.txt, open index.html or Coursebook.pdf and use Workbook.pdf with a PDF reader supporting forms. Save and reopen workbook copies. Export HTML notes before closing; no autosave or cloud account.

What is the return policy?

EUR 79 / USD 79 / GBP 79 one-time. No subscription. unconditional 60-day money-back guarantee, including US, UK and Ireland. Applicable additional local taxes are shown at checkout. Use your Digistore24 order confirmation.

Build a campaign plan you can explain.

EUR 79 / USD 79 / GBP 79 one-time. No subscription. unconditional 60-day money-back guarantee, including US, UK and Ireland. Applicable additional local taxes are shown at checkout.

Buy for US$79Buy for €79Buy for £79

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Unconditional 60-day money-back guarantee

Request a full refund within 60 days of your first payment through the support link in your Digistore24 order confirmation or email info@einfachhaltbar.de with your order number. No reason or proof of results is required. Downloading or using the materials does not remove this guarantee. Your statutory rights remain unaffected.