Practical analysis spreadsheet
Example and Your data tabs calculate click rates, attributed order rates and cost ratios while distinguishing unknown data, zero and undefined division.
Measure Your Marketing with Matze
EINFACH MIT MATZE · ENGLISH PRACTICAL COURSE
Measure Your Marketing with Matze
Turn campaign numbers into clear questions and practical next tests.
Build a measurement plan, create three consistent campaign links and write one evidence-based observation with a sensible next test. Practise calculations in an editable spreadsheet and keep unknown information visible.
Buy for €49Buy for US$49Buy for £49Written digital download · unconditional 60-day money-back guarantee
Know what your numbers can actually tell you.
Beginners who promote their own offers and want to understand clicks, attributed orders and campaign outlay.
Work through a fictional 14-day campaign example. Define comparable metrics, keep missing attribution visible and turn an observation into a proportionate next test.
1 · Define the question2 · Check the numbers3 · Plan the next test
What you receive
Five written lessons with exercises and worked answers, an 8-page coursebook, an 8-page workbook with 42 fillable fields, offline lessons, a campaign-link workshop with JSON export/import, a two-tab XLSX analysis sheet, four supporting practice files and a final project.
Campaign-link workshop
Build consistently labelled URLs, preserve unrelated parameters and export planning notes. Verify the destination and reporting yourself.
A reasoned weekly decision
Record one observation, one open explanation and one next test. Worked answers show why a handful of sales cannot establish a stable channel winner.
No videos, coaching, certificate, tracking installation or guaranteed sales. Campaign links do not automatically establish order attribution. The examples are fictional; no advertising spend is required.
Try an exercise
Campaign A recorded 80 clicks and B recorded 20. Four confirmed orders have no campaign attribution. Can you assign three orders to A and one to B?
Compare the worked answer
No. Click share does not establish purchase attribution. Report the 80 and 20 clicks and the four unassigned orders separately. Campaign-specific order rates remain unknown.
Your five lessons
- 1. Ask a measurable question
Define the decision before collecting numbers. - 2. Make campaign links consistent
Use labels that can be traced back to a campaign. - 3. Separate reports and attribution
Compare what each source actually measures. - 4. Calculate with blanks and zeros
Use the spreadsheet without inventing missing values. - 5. Choose a proportionate next test
Separate observation, explanation and action.
Suggested pace: 25–45 minutes per lesson plus your project. Complete the fictional exercises before using your own reports.
Before you buy
A computer, modern browser, PDF reader with form support and spreadsheet software supporting XLSX formulas. For real analysis, use your own platform and payment reports. The fictional exercises work offline; no Analytics account or paid advertising is required. This is not an analytics installation or tax-accounting course.
Do I need Google Analytics or an advertising budget?
No. The fictional exercises work offline. For your own analysis you need suitable source reports; installing analytics or launching ads is not part of this course.
Does the spreadsheet show profit?
No. It calculates campaign ratios from your inputs. They do not include every cost, fee, refund or tax relevant to a profit calculation.
How do I use the download?
Extract the ZIP and read START.txt. Open the lessons locally, use Workbook.pdf in a form-capable reader and open Marketing-Analysis.xlsx in compatible spreadsheet software. Check the supplied control values in your software. Export workshop notes before closing; there is no automatic saving or cloud account.
What is the return policy?
EUR 49 / USD 49 / GBP 49 one-time. No subscription. unconditional 60-day money-back guarantee, including US, UK and Ireland purchases. Applicable additional local taxes are shown at checkout. Request a return through your Digistore24 order confirmation.
Turn your next report into a clear question.
EUR 49 / USD 49 / GBP 49 one-time. No subscription. unconditional 60-day money-back guarantee, including US, UK and Ireland purchases. Applicable additional local taxes are shown at checkout.
Buy for €49Buy for US$49Buy for £49Payment and delivery through Digistore24. Support: info@einfachhaltbar.de.
Unconditional 60-day money-back guarantee
Request a full refund within 60 days of your first payment through the support link in your Digistore24 order confirmation or email info@einfachhaltbar.de with your order number. No reason or proof of results is required. Downloading or using the materials does not remove this guarantee. Your statutory rights remain unaffected.