Five image briefs
Plan overview, inside view, application, fictional work example and scope. Worked briefs include headings, captions and alternative text.
Present Digital Products Clearly with Matze
EINFACH MIT MATZE · ENGLISH PRACTICAL COURSE
Present Digital Products Clearly with Matze
Facts, five image briefs, three hooks and a clear offer.
Create a product factsheet, five image briefs, three distinct hooks and a sales text for an existing digital product. Test whether suitable readers understand your offer and revise concrete misunderstandings.
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Make the contents clear before asking for a purchase.
Beginners who already have a PDF, workbook, template pack or written self-study course to present.
Work through a fictional onboarding-pack example, then apply the same checks to your own product. Replace vague promises with specific files, useful views and an honest next step.
1 · Check the facts2 · Draft images and copy3 · Test understanding
What you receive
Five written lessons with exercises and worked answers, an 8-page coursebook, a 9-page workbook with 46 fillable fields, offline lesson companion, a drafting workshop with JSON export/import, five practice files and a final project.
Three angles and a full example
Develop problem, result and uncertainty hooks. Use a complete sales-copy example and check every claim against your files.
A practical drafting workshop
Write your facts, briefs, hooks and offer in a local browser page. Export your draft and record actual comprehension tests.
No videos, coaching, certificate or guaranteed sales. Image creation uses your own tools; no Canva tutorial. The fictional onboarding pack illustrates the method and is not a supplied additional product.
Try an exercise
Two readers expect an app. A third expects personal advice. You actually sell a manual download pack. What should you change first?
Compare the worked answer
State the actual file formats beside the main message. Replace app-like mockups with real file views and explain that users work independently without personal advice. Retest understanding. Changing the button colour would not correct these expectations.
Your five lessons
- 1. Start with product facts
Separate what is supplied from what someone hopes to achieve. - 2. Give each image a clear job
Plan five views that answer different buyer questions. - 3. Write three distinct hooks
Connect a relevant opening to a truthful visual. - 4. Write the offer and next step
Build a complete, checkable sales text. - 5. Test understanding and revise
Distinguish misunderstanding from personal taste.
Suggested pace: 25–45 minutes per lesson plus your own project and three comprehension conversations. Tests are qualitative feedback, not proof of demand or future sales.
Before you buy
Your own product with appropriate usage rights, a computer, PDF reader, modern browser and a text editor. Create images in your preferred design tool; this is not a Canva tutorial. The fictional onboarding pack is a teaching example, not an additional product supplied with the course.
Does the course create images for me?
No. You develop briefs and create final images using your own files and preferred design tools. The course teaches presentation and checking rather than a specific design application.
How do I use the download?
Extract the ZIP, read START.txt and open index.html or Coursebook.pdf. Use a PDF reader with form support for Workbook.pdf. Open Workshop.html to draft your offer. Export notes before closing: no automatic saving or cloud account is provided.
What if I have no test participants?
Complete the drafts and self-review, but leave the participant tests marked outstanding. Never invent feedback or describe an unrun test as passed.
What is the return policy?
EUR 39 / USD 39 / GBP 39 one-time. No subscription. unconditional 60-day money-back guarantee, including US, UK and Ireland purchases. Applicable additional local taxes are shown at checkout. Request a return through your Digistore24 order confirmation.
Build a presentation readers can understand.
EUR 39 / USD 39 / GBP 39 one-time. No subscription. unconditional 60-day money-back guarantee, including US, UK and Ireland purchases. Applicable additional local taxes are shown at checkout.
Buy for €39Buy for US$39Buy for £39Payment and delivery are handled through Digistore24. Product support: info@einfachhaltbar.de.
Unconditional 60-day money-back guarantee
Request a full refund within 60 days of your first payment through the support link in your Digistore24 order confirmation or email info@einfachhaltbar.de with your order number. No reason or proof of results is required. Downloading or using the materials does not remove this guarantee. Your statutory rights remain unaffected.